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[Istanbul] : ArtBizTech, 2016
Abstract: This book explains design thinking metodology that is applied by high-performing companies, start-ups, and organizations in developing innovative: products; services; technologies; business models; marketing ideas; processes; spaces; and solutions for diverse business and social challenges. It includes easily applicable design thinking techniques, such as empathy mapping, affinity diagrams, brin dumps, journey maps, and prototyping. The book also explains how artful thinking perspectiv ...; [Read more...]
Istanbul : Güzel Sanatlar Matbaasi, 1966