eBook

Abstract/Sommario: Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter h ...; [Leggi tutto...] Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction , she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers--and are keeping them coming back. You'll learn how to lead your organization through every step of the process--from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction , you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success--today, tomorrow, and forever.

Abstract/Sommario: An introduction to the concepts and principles of sound design practice, with more than 175 exercises that teach readers to put theory into practice. This book offers an introduction to the principles and concepts of sound design practice, from technical aspects of sound effects to the creative use of sound in storytelling. Most books on sound design focus on sound for the moving image. Studying Sound is unique in its exploration of sound on its own as a medium and rhetorical device. I ...; [Leggi tutto...] An introduction to the concepts and principles of sound design practice, with more than 175 exercises that teach readers to put theory into practice. This book offers an introduction to the principles and concepts of sound design practice, from technical aspects of sound effects to the creative use of sound in storytelling. Most books on sound design focus on sound for the moving image. Studying Sound is unique in its exploration of sound on its own as a medium and rhetorical device. It includes more than 175 exercises that enable readers to put theory into practice as they progress through the chapters.

Abstract/Sommario: This "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics studies nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes listene ...; [Leggi tutto...] This "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics studies nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes listeners into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples. Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is a must listen for anyone interested in the shape of our future.

Abstract/Sommario: We all know deep down that these are the 'make or break' years for humanity and the planet and that we cannot flee to another world: but what can any of us really do about it? There Is No Planet B has many of the answers, laid out in an accessible and entertaining way, and filled with astonishing statistics and analysis. Framed around the key fascinating questions, it offers a big picture perspective on our biggest environmental and economic challenges - including energy, climate chang ...; [Leggi tutto...] We all know deep down that these are the 'make or break' years for humanity and the planet and that we cannot flee to another world: but what can any of us really do about it? There Is No Planet B has many of the answers, laid out in an accessible and entertaining way, and filled with astonishing statistics and analysis. Framed around the key fascinating questions, it offers a big picture perspective on our biggest environmental and economic challenges - including energy, climate change, food, hunger, recycling, biodiversity, plastic pollution and antibiotics - just to name a few. Whether you are an everyday concerned citizen or a policy maker, this is a handbook of what we might actually do in order to help improve the lot of humanity on this - our only - planet. This is a practical guide, student read and reference guide, all in one.

Abstract/Sommario: A Circular Economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural, and offers opportunities and solutions for all organisations. This book, written by Walter Stahel, who is widely recognised as one of the key people who formulated the concept of the Circular Economy, is the perfect introduction for anyone wanting to quickly get up to speed with this vitally important topic for ensuring sustainable development. It sets out a new framework tha ...; [Leggi tutto...] A Circular Economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural, and offers opportunities and solutions for all organisations. This book, written by Walter Stahel, who is widely recognised as one of the key people who formulated the concept of the Circular Economy, is the perfect introduction for anyone wanting to quickly get up to speed with this vitally important topic for ensuring sustainable development. It sets out a new framework that refines the concept of a Circular Economy and how it can be applied at industrial levels. This concise book presents the key themes for busy managers and policymakers and some of the newest thinking on the topic of the Circular Economy from one of the leading thinkers in the field. Practical examples and case studies with real-life data are used to elucidate the ideas presented within the book.

Abstract/Sommario: One of American's most distinctive poets, Emily Dickinson scorned the conventions of her day in her approach to writing, religion, and society. Hope Is the Thing with Feathers is a collection of her vast archive of poetry to inspire the writers, creatives, and leaders of today.

Abstract/Sommario: This book considers the greatest film scores produced over a span of more than 80 years. Each entry includes background information about the film, biographical information about the composer, a concise analysis of the score, and a summary of the score's impact both within the film it accompanies, but also on cinematic history.

Abstract/Sommario: This book uses the conceptual tools of philosophy to shed light on digital media and on the way in which they bear upon our existence. At the turn of the century, the rise of digital media significantly changed our world. The digitizing of traditional media has extraordinarily increased the circulation of texts, sound, and images. Digital media have also widened our horizons and altered our relationship with others and with ourselves. Information production and communication are still ...; [Leggi tutto...] This book uses the conceptual tools of philosophy to shed light on digital media and on the way in which they bear upon our existence. At the turn of the century, the rise of digital media significantly changed our world. The digitizing of traditional media has extraordinarily increased the circulation of texts, sound, and images. Digital media have also widened our horizons and altered our relationship with others and with ourselves. Information production and communication are still undoubtedly significant aspects of digital media and life. Recently, however, recording, registration and keeping track have taken the upper hand in both online practices and the imaginaries related to them. The essays in this book therefore focus primarily on the idea that digital media involve a significant overlapping between communication and recording.

Abstract/Sommario: Random House presents the audiobook edition of Doughnut Economics written and read by Kate Raworth. Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all of our futures. ...; [Leggi tutto...] Random House presents the audiobook edition of Doughnut Economics written and read by Kate Raworth. Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all of our futures. Can it be fixed? In Doughnut Economics, Oxford academic Kate Raworth identifies seven critical ways in which mainstream economics has led us astray, and sets out a roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. En route, she deconstructs the character of 'rational economic man' and explains what really makes us tick. She reveals how an obsession with equilibrium has left economists helpless when facing the boom and bust of the real-world economy. She highlights the dangers of ignoring the role of energy and nature's resources - and the far-reaching implications for economic growth when we take them into account. And in the process, she creates a new, cutting-edge economic model that is fit for the 21st century - one in which a doughnut-shaped compass points the way to human progress. Ambitious, radical and rigorously argued, Doughnut Economics promises to reframe and redraw the future of economics for a new generation.

Abstract/Sommario: Blow is the unlikely story of George Jung's roller-coaster ride from middle-class high school football hero to the heart of Pablo Escobar's Medellin cartel-the largest importer of the United States cocaine supply in the 1980s. Jung's early business of flying marijuana into the United States from the mountains of Mexico took a dramatic turn when he met Carlos Lehder, a young Colombian car thief with connections to the then newly born cocaine operation in his native land. Together they c ...; [Leggi tutto...] Blow is the unlikely story of George Jung's roller-coaster ride from middle-class high school football hero to the heart of Pablo Escobar's Medellin cartel-the largest importer of the United States cocaine supply in the 1980s. Jung's early business of flying marijuana into the United States from the mountains of Mexico took a dramatic turn when he met Carlos Lehder, a young Colombian car thief with connections to the then newly born cocaine operation in his native land. Together they created a new model for selling cocaine, turning a drug used primarily by the entertainment elite into a massive and unimaginably lucrative enterprise-one whose earnings, if legal, would have ranked the cocaine business as the sixth largest private enterprise in the Fortune 500. The ride came to a screeching halt when DEA agents and Florida police busted Jung with three hundred kilos of coke, effectively unraveling his fortune. But George wasn't about to go down alone. He planned to bring down with him one of the biggest cartel figures ever caught. With a riveting insider account of the lurid world of international drug smuggling and a supercharged drama of one man's meteoric rise and desperate fall, Bruce Porter chronicles Jung's life using unprecedented eyewitness sources in this critically acclaimed true crime classic.

Abstract/Sommario: As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the w ...; [Leggi tutto...] As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'

Abstract/Sommario: The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here-some are well known; some you may have never heard of. They range from clean energy to ...; [Leggi tutto...] The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here-some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth's warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being-giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.