The forever transaction : how to build a subscription model so compelling, your customers will never want to leave
New York : McGraw-Hill Education, 2020
Abstract/Sommario:
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter h ...; [leggi tutto]
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| Descrizione | The forever transaction : how to build a subscription model so compelling, your customers will never want to leave / Robbie Kellman Baxter. - New York : McGraw-Hill Education, 2020. - 1 testo elettronico | |||
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Modalità d'accesso: EBSCOhost. - Ultima verifica: 19-01-2022
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| ID scheda | 20264 | |||
| Permalink | https://ied.infoteca.it/?ids=20264 | |||
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