City branding and promotion : the strategic approach
Abingdon, Oxon : Routledge, 2019
Abstract/Sommario:
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Thro ...; [leggi tutto]
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| Descrizione | City branding and promotion : the strategic approach / Waldemar Cudny. - Abingdon, Oxon : Routledge, 2019. - 1 testo elettronico. - (Routledge contemporary perspective on urban growth, innovation and change) | |||
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Modalità di accesso: EBSCOhost. - Ultima verifica: 27/08/2021
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| ID scheda | 17805 | |||
| Permalink | https://ied.infoteca.it/?ids=17805 | |||
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