Store design and visual merchandising : creating store space that encourages buying
New York : Business Expert Press, 2015
Abstract/Sommario:
The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is ne ...; [leggi tutto]
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| Descrizione | Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. - New York : Business Expert Press, 2015. - 1 testo elettronico (PDF) (220 p. : ill.). - (Consumer behavior collection) | |||
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Ultima verifica: 03-08-2021
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| ID scheda | 17759 | |||
| Permalink | https://ied.infoteca.it/?ids=17759 | |||
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