Volume 2: Transformation of services marketing
Singapore : Springer, 2021
Abstract/Sommario:
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific curren ...; [leggi tutto]
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| Descrizione | Volume 2: Transformation of services marketing / editors: Jungwoo Lee, Spring H. Han. - Singapore : Springer, 2021. - 1 testo elettronico (269 p.). - (The ICT and evolution of work) | |||
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Modalità di accesso: EBSCOhost. - Ultima verifica: 10/09/2024
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| ID scheda | 18987 | |||
| Permalink | https://ied.infoteca.it/?ids=18987 | |||
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