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Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Boston : Harvard Business School, 2005
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Description Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston : Harvard Business School, 2005. - XV, 240 p. ; 24 cm
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  • ISBN: 1591396190
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  • Boston - [Place of pubblication]
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ID file 1671
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Mauborgne, Renée
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Library Inv. Sec. Collocation Notes State Status Reservations
Milano - Pietrasanta 01659 Marketing e comunicazione MC 658.802 KIM Presente anche copia in italiano Available In library None
Roma - Branca 01171 Marketing e comunicazione 658.802 KIM Available In library None
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