Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Boston : Harvard Business School, 2005
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Description | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston : Harvard Business School, 2005. - XV, 240 p. ; 24 cm |
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ID file | 1671 |
Permalink | https://ied.infoteca.it/?ids=1671 |
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All copies
Library | Inv. | Sec. | Collocation | Notes | State | Status | Reservations | |
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Milano - Pietrasanta | 01659 | Marketing e comunicazione | MC 658.802 KIM | Presente anche copia in italiano | Available | In library | None | |
Roma - Branca | 01171 | Marketing e comunicazione | 658.802 KIM | Available | In library | None |