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Kumar, Vinay

Essentials of marketing research

New york : Wiley & Sons, 2002
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Description Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2. ed. - New york : Wiley & Sons, 2002. - XIX, 553 p. ; 27 cm + 1 CD ROM
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  • ISBN: 047141235X
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ID file 1576
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Aaker, David A.
Day, George S.
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Milano - Pietrasanta 01564 Marketing e comunicazione MC 658.83 KUM Available In library None
Roma - Branca 00784 Marketing e comunicazione 658.83 KUM Available In library None
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