Fables, fashions and facts about advertising : a study of 28 enduring myths
Thousand Oaks : Sage, 2004
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Description | Fables, fashions and facts about advertising : a study of 28 enduring myths/ John Philip Jones. - Thousand Oaks : Sage, 2004. - XVII, 310 p. ; 23 cm |
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ID file | 2032 |
Permalink | https://ied.infoteca.it/?ids=2032 |
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Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
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Milano - Pietrasanta | 02025 | Marketing e comunicazione | MC 659.1 JON | Available | In library | None |