How brands become icons : the principles of cultural branding
Boston (Mass.) : Harvard Business School, 2004
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| Description | How brands become icons : the principles of cultural branding / Douglas B. Holt. - Boston (Mass.) : Harvard Business School, 2004. - XIII, 265 p. : ill. ; 25 cm |
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| ID file | 6654 |
| Permalink | https://ied.infoteca.it/?ids=6654 |
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All copies
| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Milano - Sciesa | 02928 | Marketing e comunicazione | MC 658.827 HOL | Available | In library | None | |
| Roma - Casilina | 00482 | Marketing e comunicazione | 658.827 HOL | Available | In library | None |