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Schmidt, Klaus

Inclusive branding : the why and how of a holistic approach to brands

Basingstoke ; New York : Palgrave Macmillan, 2002
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Description Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow. - Basingstoke ; New York : Palgrave Macmillan, 2002. - XIII, 210 p. : ill. ; 24 cm
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  • ISBN: 0333980794
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ID file 1751
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Schmidt, Klaus
Ludlow, Chris
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Milano - Pietrasanta 01739 Marketing e comunicazione MC 658.827 SCH Available In library None
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