Marketing aesthetics : the strategic management of brands, identity and image
New York : The Free press, 1997
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| Description | Marketing aesthetics : the strategic management of brands, identity and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. - New York : The Free press, 1997. - xv, 345 p. : ill. ; 25 cm |
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| ID file | 1191 |
| Permalink | https://ied.infoteca.it/?ids=1191 |
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All copies
| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Milano - Pietrasanta | 01122 | Marketing e comunicazione | MC 658.827 SCH | Available | In library | None |