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Kotler, Philip

Marketing moves : a new approach to profits, growth, and renewal

Boston : Harvard Business School Press, 2002
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Description Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. - Boston : Harvard Business School Press, 2002. - XII, 193 p. ; 24 cm
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  • ISBN: 1578516005
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  • Boston - [Place of pubblication]
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ID file 1153
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Kotler, Philip
Jain, Dipak C.
Maesincee, Suvit
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Milano - Pietrasanta 01080 Marketing e comunicazione MC 658.8 KOT Available In library None
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