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kim, w. chan

Strategia oceano blu : vincere senza competere

Milano : ETAS, 2005 (stampa 2010)
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Description Strategia oceano blu : vincere senza competere / W. Chan Kim, Renée Mauborgne ; prefazione di Alessandro Di Fiore. - Milano : ETAS, 2005 (stampa 2010). - XXIII, 254 p. ; 22 cm. - (Management)
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Trad. di Matteo Vegetti.
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  • ISBN: 88-453-0848-0
  • BNI: 2006-1913
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  • Milano - [Place of pubblication]
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  • ETAS - [Editor/publisher]
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ID file 6540
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Mauborgne, Renée
Di Fiore, Alessandro
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Milano - Sciesa 02789 Marketing e comunicazione MC 658.8 KIM C1 Available In library None
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