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Prahalad, C. K.

The future of competition : co-creating unique value with customers

Boston : Harvard Business School Press, 2004
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Description The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. - Boston : Harvard Business School Press, 2004. - XIII, 257 p. ; 24 cm
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  • ISBN: 1-57851-953-5
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  • Boston - [Place of pubblication]
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Prahalad, C. K.
Ramaswamy, Venkatram
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Milano - Pietrasanta 01051 Marketing e comunicazione MC 658.4 PRA Available In library None
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