The lean startup : how today's entrepreneurs use continuous innovation to create radically successful business
New York : Currency, 2011
Abstract:
Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission ...; [read all]
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| Description | The lean startup : how today's entrepreneurs use continuous innovation to create radically successful business / Eric Ries. - New York : Currency, 2011. - X, 320 p. ; 22 cm |
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| ID file | 14883 |
| Permalink | https://ied.infoteca.it/?ids=14883 |
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| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Milano - Sciesa | 08198 | Marketing e comunicazione | MC 658.11 RIE | Available | In library | None |