The new strategic brand management : advanced insights and strategic thinking
London [etc.] : Kogan Page, 2012
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| Description | The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. - 5. ed. - London [etc.] : Kogan Page, 2012. - xviii, 492 p. ; 25 cm |
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| ID file | 8351 |
| Permalink | https://ied.infoteca.it/?ids=8351 |
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All copies
| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Milano - Pietrasanta | 01259 | Marketing e comunicazione | MC 658.8343 KAP | Available | In library | None | |
| Milano - Sciesa | 04836 | Marketing e comunicazione | MC 658.827 KAP | Available | In library | None | |
| Roma - Branca | 00303 | Marketing e comunicazione | 658.827 KAP | Available | In library | None |