X : the experience when business meets design
Hoboken, NJ : Wiley, 2015
Abstract:
Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to ret ...; [read all]
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| Description | X : the experience when business meets design / Brian Solis. - Hoboken, NJ : Wiley, 2015. - 246 p. : ill. color. ; 20 x 24 cm |
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| ID file | 13846 |
| Permalink | https://ied.infoteca.it/?ids=13846 |
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All copies
| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Milano - Pietrasanta | 04952 | Marketing e comunicazione | MC 658.827 SOL | Available | In library | None |