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Cover Lusso : nuove sfide, nuovi sfidanti
Monografia a stampa Monografia a stampa
kapferer, jean-noel
Lusso : nuove sfide, nuovi sfidanti / Jean-Noël Kapferer ; edizione italiana e prefazione a cura di Roberta Crespi. - Milano : Angeli, 2017. - 280 p. ; 23 cm. - (Community ; 5)
Milano : Angeli, 2017
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    Cover The luxury strategy : break the rules of marketing to build luxury brands
    Monografia a stampa Monografia a stampa
    Kapferer, Jean-Noel
    The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London [etc.] : Kogan Page, 2012. - xi, 395 p. : ill. ; 25 cm
    London [etc.] : Kogan Page, 2012
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      Cover The luxury strategy : break the rules of marketing to build luxury brands
      Monografia a stampa Monografia a stampa
      Kapferer, Jean-Noel
      The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien. - London ; Philadelphia : Kogan Page, 2009. - xi, 323 p. ; 24 cm
      London ; Philadelphia : Kogan Page, 2009
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        Cover Luxury strategy : sovvertire le regole del marketing per costruire veri brand di lusso
        Monografia a stampa Monografia a stampa
        Kapferer, Jean-Noel
        Luxury strategy : sovvertire le regole del marketing per costruire veri brand di lusso / Jean Noel Kapferer, Vincent Bastien ; edizione italiana a cura di Roberta Crespi e Elisabetta Grabar. - Milano : F. Angeli, 2010. - 372 p. : ill. ; 23 cm. - (La cultura della comunicazione ; 42)
        Milano : F. Angeli, 2010
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          Cover The new strategic brand management : advanced insights and strategic thinking
          Monografia a stampa Monografia a stampa
          kapferer, jean-noel
          The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. - 5. ed. - London [etc.] : Kogan Page, 2012. - xviii, 492 p. ; 25 cm
          London [etc.] : Kogan Page, 2012
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