eBook

Abstract/Sommario: Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter h ...; [Leggi tutto...] Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction , she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers--and are keeping them coming back. You'll learn how to lead your organization through every step of the process--from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction , you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success--today, tomorrow, and forever.

Abstract/Sommario: An introduction to the concepts and principles of sound design practice, with more than 175 exercises that teach readers to put theory into practice. This book offers an introduction to the principles and concepts of sound design practice, from technical aspects of sound effects to the creative use of sound in storytelling. Most books on sound design focus on sound for the moving image. Studying Sound is unique in its exploration of sound on its own as a medium and rhetorical device. I ...; [Leggi tutto...] An introduction to the concepts and principles of sound design practice, with more than 175 exercises that teach readers to put theory into practice. This book offers an introduction to the principles and concepts of sound design practice, from technical aspects of sound effects to the creative use of sound in storytelling. Most books on sound design focus on sound for the moving image. Studying Sound is unique in its exploration of sound on its own as a medium and rhetorical device. It includes more than 175 exercises that enable readers to put theory into practice as they progress through the chapters.

Abstract/Sommario: This "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics studies nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes listene ...; [Leggi tutto...] This "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics studies nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes listeners into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples. Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is a must listen for anyone interested in the shape of our future.

Abstract/Sommario: We all know deep down that these are the 'make or break' years for humanity and the planet and that we cannot flee to another world: but what can any of us really do about it? There Is No Planet B has many of the answers, laid out in an accessible and entertaining way, and filled with astonishing statistics and analysis. Framed around the key fascinating questions, it offers a big picture perspective on our biggest environmental and economic challenges - including energy, climate chang ...; [Leggi tutto...] We all know deep down that these are the 'make or break' years for humanity and the planet and that we cannot flee to another world: but what can any of us really do about it? There Is No Planet B has many of the answers, laid out in an accessible and entertaining way, and filled with astonishing statistics and analysis. Framed around the key fascinating questions, it offers a big picture perspective on our biggest environmental and economic challenges - including energy, climate change, food, hunger, recycling, biodiversity, plastic pollution and antibiotics - just to name a few. Whether you are an everyday concerned citizen or a policy maker, this is a handbook of what we might actually do in order to help improve the lot of humanity on this - our only - planet. This is a practical guide, student read and reference guide, all in one.

Abstract/Sommario: A Circular Economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural, and offers opportunities and solutions for all organisations. This book, written by Walter Stahel, who is widely recognised as one of the key people who formulated the concept of the Circular Economy, is the perfect introduction for anyone wanting to quickly get up to speed with this vitally important topic for ensuring sustainable development. It sets out a new framework tha ...; [Leggi tutto...] A Circular Economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural, and offers opportunities and solutions for all organisations. This book, written by Walter Stahel, who is widely recognised as one of the key people who formulated the concept of the Circular Economy, is the perfect introduction for anyone wanting to quickly get up to speed with this vitally important topic for ensuring sustainable development. It sets out a new framework that refines the concept of a Circular Economy and how it can be applied at industrial levels. This concise book presents the key themes for busy managers and policymakers and some of the newest thinking on the topic of the Circular Economy from one of the leading thinkers in the field. Practical examples and case studies with real-life data are used to elucidate the ideas presented within the book.

Abstract/Sommario: One of American's most distinctive poets, Emily Dickinson scorned the conventions of her day in her approach to writing, religion, and society. Hope Is the Thing with Feathers is a collection of her vast archive of poetry to inspire the writers, creatives, and leaders of today.