eBook
Elementi trovati: 87
New York : Routledge, 2019
New York : Bloomsbury Academic, 2016
Abstract/Sommario: Urban Design Thinking provides a conceptual toolkit for urban design. Bridging the gap between theory and practice, it shows how the design of our cities and urban spaces can be interpreted and informed through contemporary theories of urbanism, architecture and spatial analysis. Relating abstract ideas to real-world examples, and taking assemblage thinking as its critical framework, the book introduces an array of key theoretical principles and demonstrates how theory is central to ur ...; [Leggi tutto...]
Cham : Springer, 2020
Abstract/Sommario: This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for usi ...; [Leggi tutto...]
Basel : Birkhäuser, 2018
Abstract/Sommario: Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without followi ...; [Leggi tutto...]
Singapore : Springer, 2021
Abstract/Sommario: This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific curren ...; [Leggi tutto...]
Cambridge, Massachusetts : The MIT Press, 2018
Hoboken, New Jersey : John Wiley & Sons, 2020
Abstract/Sommario: An excellent guide on how teams can effectively work together, regardless of location. 'Stephane Kasriel, former CEO of Upwork in Today's Modern Global Economy, companies and organizations in all sectors are embracing the game-changing benefits of the remote work'place. Managers benefit by saving money and resources and by having access to talent outside their zip codes, while employees enjoy greater job opportunities, productivity, independence, and work-life satisfaction. But in this ...; [Leggi tutto...]