Eating the big fish : how challenger brands can compete against brand leaders
New York : Wiley & Sons, 1999
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| Description | Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. - New York : Wiley & Sons, 1999. - XVII, 286 p. : ill. b/n ; 24 cm |
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| ID file | 1154 |
| Permalink | https://ied.infoteca.it/?ids=1154 |
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All copies
| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Milano - Pietrasanta | 01081 | Marketing e comunicazione | MC 658.827 MOR | Available | In library | None |