The luxury strategy : break the rules of marketing to build luxury brands
London [etc.] : Kogan Page, 2012
| Field | Value |
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| Description | The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London [etc.] : Kogan Page, 2012. - xi, 395 p. : ill. ; 25 cm |
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| ID file | 10811 |
| Permalink | https://ied.infoteca.it/?ids=10811 |
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All copies
| Library | Inv. | Sec. | Collocation | Notes | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|---|
| Milano - Sciesa | 07451 | Marketing e comunicazione | MC 658.827 KAP | Rist. 2015 | Available | In library | None |