The luxury strategy : break the rules of marketing to build luxury brands
London ; Philadelphia : Kogan Page, 2009
| Field | Value |
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| Description | The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien. - London ; Philadelphia : Kogan Page, 2009. - xi, 323 p. ; 24 cm |
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| ID file | 20621 |
| Permalink | https://ied.infoteca.it/?ids=20621 |
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All copies
| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Roma - Branca | 00743 | Marketing e comunicazione | 658.827 KAP C1 | Available | In library | None | |
| Roma - Branca | 01649 | Marketing e comunicazione | 658.827 KAP C2 | Available | In library | None |