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Cover Customer experience management : a revolutionary approach to connecting with your customers
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Schmitt, Bernd H.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt
Hoboken (NJ) : Wiley & Sons, 2003
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    Cover Marketing aesthetics : the strategic management of brands, identity and image
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    Schmitt, Bernd H.
    Marketing aesthetics : the strategic management of brands, identity and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
    New York : The Free press, 1997
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      Cover Marketing esperienziale : come sviluppare l'esperienza di consumo
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      Ferraresi, Mauro
      Marketing esperienziale : come sviluppare l'esperienza di consumo / Mauro Ferraresi, Bernd H. Schmitt ; con la collaborazione di Lia Zarantonello
      Milano : F. Angeli, 2006
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