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Abstract/Sommario: This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Thro ...; [Leggi tutto...] This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszaow Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Abstract/Sommario: Since its emergence in early 2020, the COVID-19 crisis has affected every part of the world. Well beyond its health effects, the pandemic has wrought major changes in people's everyday lives as they confront restrictions imposed by physical distancing and consequences such as loss of work, working or learning from home and reduced contact with family and friends. This edited collection covers a diverse range of experiences, practices and representations across international contexts an ...; [Leggi tutto...] Since its emergence in early 2020, the COVID-19 crisis has affected every part of the world. Well beyond its health effects, the pandemic has wrought major changes in people's everyday lives as they confront restrictions imposed by physical distancing and consequences such as loss of work, working or learning from home and reduced contact with family and friends. This edited collection covers a diverse range of experiences, practices and representations across international contexts and cultures (UK, Europe, North America, South Africa, Australia and New Zealand). Together, these contributions offer a rich account of COVID society. They provide snapshots of what life was like for people in a variety of situations and locations living through the first months of the novel coronavirus crisis, including discussion not only of health-related experiences but also the impact on family, work and social life and leisure activities

Abstract/Sommario: As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the w ...; [Leggi tutto...] As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'

Abstract/Sommario: The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bur ...; [Leggi tutto...] The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

Abstract/Sommario: This book outlines the paradigm shift from design to digital thinking. This book is primarily intended to provide researchers and students an overview of the current state of affairs dealing with design thinking process and its transition to digital era.

Abstract/Sommario: Designing cultures of care brings together an international selection of design researchers who, through a variety of design approaches, are exploring the ways in which design intersects with cultures of care. Unique in its focus and disciplinary diversity, this edited collection develops an expanded discourse on the role and contribution of design to our broader social, cultural and material challenges. Based around a unifying critique of the proposition of care as a theoretical frame ...; [Leggi tutto...] Designing cultures of care brings together an international selection of design researchers who, through a variety of design approaches, are exploring the ways in which design intersects with cultures of care. Unique in its focus and disciplinary diversity, this edited collection develops an expanded discourse on the role and contribution of design to our broader social, cultural and material challenges. Based around a unifying critique of the proposition of care as a theoretical framework for undertaking design research in real worldcontexts, each chapter presents a case study of design research in action. This book aims to provide readers - both academics and practitioners - with insights into the possibilities and challenges of designing cultures of care. The disciplines represented in this collection include architecture, visual communication, participatory and social design, service design, critical and speculative design interventions and design ethnography. These case studies will provide real world insights that have relevance and value to design students at both undergraduate and postgraduate levels, and to researchers at all levels within and outside of the academy

Abstract/Sommario: Digital user behavior is evolving at an ever-increasing pace, and predicting future trends is a booming business as a result. Users associate technology with their identities now more than ever, and it is up to you as a product designer to enhance their experience for the better. Designing Products for Evolving Digital Users is a 21st century handbook that helps you do just that. By providing insights that allow you to study UX (user experience) behavior patterns, online communities, a ...; [Leggi tutto...] Digital user behavior is evolving at an ever-increasing pace, and predicting future trends is a booming business as a result. Users associate technology with their identities now more than ever, and it is up to you as a product designer to enhance their experience for the better. Designing Products for Evolving Digital Users is a 21st century handbook that helps you do just that. By providing insights that allow you to study UX (user experience) behavior patterns, online communities, and future digital trends, Designing Products for Evolving Digital Users instills confidence and fact-based foundations for your digital creations. Author Anastasia Utesheva expertly teaches you how to account for the way the technology impacts the identity of users and how that identity shifts through ongoing interaction with a product or service. She also brings in important case studies on social media, gaming, eRetail, and more to illustrate past examples of technology's profound impact on communal and individual identity. Digital product design's ultimate end goal is end user satisfaction. While a myriad of material is available out there consisting of simple tips and tricks for optimal digital design, Designing Products for Evolving Digital Users is a rare and remarkable title that cohesively accounts for all environmental factors involved. Comprehend how distributed technology impacts creation and negotiation of identity and explore communities that form around digital products. UX designers, futurists, students, and industry veterans alike have an abundance of invaluable learning ahead of them in Designing Products for Evolving Digital Users.

Abstract/Sommario: The Dictionary of Coronavirus Culture presents an A-Z of life in lockdown. Taking everyday terms that capture the lived experience of lockdown — like chocolate, streaming, ageing, health, clapping, social distancing, dystopia, and frontline workers — and discussing them with a range of writers, theorists, and academics, it provides unusually accessible and friendly analysis of our shared historic moment. With contributions from Lynne Segal, Jo Grady, Kate Soper, Stefano Harney, and man ...; [Leggi tutto...] The Dictionary of Coronavirus Culture presents an A-Z of life in lockdown. Taking everyday terms that capture the lived experience of lockdown — like chocolate, streaming, ageing, health, clapping, social distancing, dystopia, and frontline workers — and discussing them with a range of writers, theorists, and academics, it provides unusually accessible and friendly analysis of our shared historic moment. With contributions from Lynne Segal, Jo Grady, Kate Soper, Stefano Harney, and many more, The Dictionary of Coronavirus Culture is designed to help us come to terms with what COVID-19 and the associated lockdowns mean for us, and the world around us

Abstract/Sommario: This book presents ten essays that examine the potential of digital responses to the COVID-19 pandemic. The essays explore new digital concepts for learning and teaching, provide an overview of organizational responses to the crisis through digital technologies, and examine digital solutions developed to manage the crisis. Scientists from many disciplines work together in the fight against the virus and its numerous consequences. This book explores how information systems researchers c ...; [Leggi tutto...] This book presents ten essays that examine the potential of digital responses to the COVID-19 pandemic. The essays explore new digital concepts for learning and teaching, provide an overview of organizational responses to the crisis through digital technologies, and examine digital solutions developed to manage the crisis. Scientists from many disciplines work together in the fight against the virus and its numerous consequences. This book explores how information systems researchers can contribute to these global efforts. The book will be of interest to researchers and scholars in the field of digital business and education